🎯 Lesson Objective

By the end of this lesson, learners will understand:

• What an AI prompt is

• Why a good prompt gives better results

• The basic structure of a poster-design prompt

• How to tell AI exactly what we want

• How to improve a weak prompt into a professional prompt

Simple Rule

Better instructions → Better AI results

SECTION 1 — What Is an AI Prompt? 

SECTION 2 — The Basic Prompt Formula

Show this prominently on screen:

ROLE + PRODUCT + AUDIENCE + SUBJECT + STYLE + COMPOSITION + TEXT + COLORS + LIGHTING + SIZE + CTA

SECTION 4 — The Prompt Formula in Action

Now introduce the complete formula, but keep it simple.

On-screen formula:

ROLE → Who should AI act as?
PRODUCT → What are we promoting?
AUDIENCE → Who will see it?
SUBJECT → What should be shown?
STYLE → How should it look?
TEXT → What information is required?
COLORS → What color direction?
CTA → What should the customer do?
SIZE → Where will the poster be used?

Example

ROLE: Professional advertising designer

PRODUCT: Premium Homes

AUDIENCE: Home Buyers

SUBJECT: Luxury residential apartment

STYLE: Photorealistic, modern, premium, cinematic

TEXT: Headline + 3 benefits

COLORS: Elegant blue and white

SIZE: 9:16

CTA: Book a Site Visit

SECTION 5 — Cursor Demonstration

This should be the main screen recording of Lesson 2.

🎥 Cursor Demo — 60–90 seconds

Open ChatGPT.

"Now let's create a real prompt.

First, I tell AI its role: professional advertising designer.

Then I explain the product, the location and the target audience.

I also tell AI that I need a vertical 9:16 design.

Finally, I clearly specify what I want AI to provide — headline, benefits, description, call-to-action, image idea and visual style.

Notice that we are not simply saying 'make a poster'. We are giving AI a complete creative brief."  

SECTION 6 — How to Improve an AI Result

Sometimes the first result is not perfect.

That's normal.

Teach students these 3 commands:

1. IMPROVE

Make the headline more powerful.

2. CHANGE

Change the style to premium and cinematic.

3. ADD

Add three short customer benefits.

🎙️ Voiceover          

"Remember, creating with AI is not always a one-click process.

If the result is not right, simply give AI another instruction.

Ask it to improve something, change something or add something.

This conversation with AI is called an iterative process — we keep improving the result until it matches our requirement."

SECTION 7 — One Important Tip

⭐ Don't Put Everything Into One Huge Prompt

Teach:

Start simple → Generate → Review → Improve

Instead of trying to create the perfect prompt immediately.

🎙️ Voiceover

"One important beginner tip: don't worry about writing a huge prompt. Start with the important information. Generate the result. Look at what is missing. Then improve your prompt.

AI works very well when we treat it like a creative assistant and guide it step by step."

SECTION 8 — Practical Exercise

📝 YOUR TURN

Choose one business:

• Real Estate

• Clothing

• Jewellery

• Restaurant

• Electronics

• Digital Marketing

Then copy this prompt into ChatGPT:

Act as a professional advertising designer.

Create a poster concept for my [BUSINESS/PRODUCT].

My target audience is [TARGET CUSTOMER].

Give me:

1.One powerful headline

2. Three key benefits

3. A short description

4. One clear CTA

5. A suitable image idea

6. Recommended visual style

Exercise Goal

Do not create the final poster yet.

Simply generate and save the AI response.

SECTION 9 — 5-Question Quiz

Question 1

What is a prompt?

A. A photograph
B. An instruction given to AI ✅
C. A logo
D. A video

Question 2

Which information tells AI who the advertisement is meant for?

A. Audience ✅
B. Lighting
C. Size
D. Background

Question 3

Which prompt is better?

A. Make a poster
B. Create a premium 9:16 real estate poster for home buyers with a luxury apartment visual and WhatsApp CTA. ✅

Question 4

What should you do if the first AI result isn't perfect?

A. Stop using AI
B. Delete everything
C. Improve or modify the prompt ✅
D. Start a new business

Question 5

What is the recommended AI workflow?

A. Generate → Review → Improve ✅
B. Publish immediately
C. Design without reviewing
D. Write nothing and let AI decide everything

SECTION 10 — Downloadable Prompt Template

AI POSTER PROMPT TEMPLATE

Act as a professional advertising designer.

Create a professional poster for:

Business/Product: ______________________

Target Audience: _______________________

Main Subject: __________________________

Purpose of Advertisement: ______________

Style: __________________________________

Colors: _________________________________

Poster Size: ____________________________

Headline: _______________________________

Benefits: _______________________________

CTA: ___________________________________

Please provide:

1. A powerful headline

2. Three key benefits

3. A short description

4. A clear CTA

5. An image/visual idea

6. Recommended colors and style

SECTION 11 — Lesson Summary

On Screen

Remember the 5 Golden Questions

WHAT? → What are we promoting?
WHO? → Who is the customer?
SHOW? → What should the visual show?
HOW? → What style should it have?
ACTION? → What should the customer do?

Final Formula

CLEAR IDEA → CLEAR PROMPT → AI RESULT → REVIEW → IMPROVE

🎙️ Final Voiceover

"In this lesson, you learned that a prompt is simply an instruction for AI.

You learned how to describe your product, audience, subject, style and call-to-action.

Most importantly, remember that the first AI result doesn't have to be perfect. Generate, review and improve.

In the next lesson, we will take our prompting skills further and learn how to create professional AI images and visuals for our posters."